Privacy Policy
Last updated: February 2026 · GDPR Compliant
Your privacy matters to us. This Privacy Policy explains how New Hey Ball Kft. ("we", "us", "our") collects, uses, and protects your personal information in compliance with the EU General Data Protection Regulation (GDPR).
1. Data Controller
New Hey Ball Kft., 1044 Budapest, Duna sor 15., Hungary. Email: [email protected]. Data Protection Officer: [email protected]
2. Data We Collect
We collect the following categories of personal data: • Account Data: name, email address, password (hashed), profile information • Transaction Data: order history, payment records, shipping addresses • Tournament Data: registration information, participation history • Technical Data: IP address, browser type, device information, cookies • Communication Data: messages, support tickets, newsletter preferences
3. Legal Basis for Processing
We process your personal data on the following legal bases: • Contract Performance: to fulfill orders, process registrations, and manage your account • Legitimate Interests: to improve our services, prevent fraud, and ensure platform security • Legal Obligation: to comply with tax, accounting, and other legal requirements • Consent: for marketing communications (you may withdraw consent at any time)
4. How We Use Your Data
Your data is used to: process and fulfill your orders; manage tournament registrations; send transactional emails (order confirmations, shipping updates); provide customer support; improve platform functionality; send marketing communications (with your consent); comply with legal obligations.
5. Data Sharing
We do not sell your personal data. We share data only with: payment processors (PayPal, Stripe) for transaction processing; shipping carriers for order delivery; cloud service providers for platform hosting; legal authorities when required by law. All third-party processors are bound by data processing agreements.
6. Data Retention
We retain your personal data for as long as necessary to provide our services. Account data is retained until account deletion. Transaction data is retained for 7 years for tax compliance. Marketing data is retained until consent withdrawal.
7. Your Rights (GDPR)
Under GDPR, you have the right to: • Access your personal data • Rectify inaccurate data • Erase your data ("right to be forgotten") • Restrict processing • Data portability • Object to processing • Withdraw consent at any time To exercise these rights, contact us at [email protected]
8. Cookies
We use essential cookies for platform functionality, analytical cookies to understand usage patterns, and marketing cookies (with consent) for personalized advertising. You can manage cookie preferences in your browser settings.
9. International Transfers
Your data is processed within the European Economic Area (EEA). Any transfers outside the EEA are protected by appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.
10. Complaints
If you believe we have not handled your data correctly, you have the right to lodge a complaint with your national data protection authority. In Hungary, this is the Nemzeti Adatvédelmi és Információszabadság Hatóság (NAIH).